NIKELAB X MARC NEWSON AIR VAPORMAX
LAUNCHING 26TH MARCH
NikeLab and industrial design icon Marc Newson join forces to distill the essence of industrial craft and technology. The result is a combination of Newson’s cultured aesthetic and Nike’s future-forward technologies — FlyKnit and Air VaporMax — yielding a lightweight, uniquely elegant new sneaker.
Newson was inspired by traditional moccasin construction. His unique view point on the Air Max joins a full-grain leather chassis and Velcro strap frame to pre-molded Nike Flyknit sockliner with a striking cross-stitch. A TPU cupsole bonds the upper to the breakthrough Nike VaporMax Air unit, allowing the shoe a lightweight and responsive underfoot feel.
MARC NEWSON TALK ABOUT HIS NIKELAB AIR VAPORMAX DESIGN
Born in Sydney, industrial Designer Marc Newson began working with Nike back in 2000. “I think it’s safe to say that from the beginning we went all in and started with possibly the most ambitious collaboration we could have imagined, the Nike Zvezdochka,” Marc comments.
For almost 17 years now, Newson has maintained a strong and close relationship with the sportswear giant – “We feed off of each other’s own works.”
For Spring/Summer 2017, Nike and the designer collaborate on the NikeLab Air VaporMax. The silhouette reflects the cultural relationship between the duo and offers the latest Nike innovations. “The overwhelming emotion when you see this thing for the first time is tactile. You want to touch it and squeeze it and figure out how it works,” Newson talks of VaporMax. “It is a mesmerising thing really.”
NikeLab Air Vapormax/MN
Vachetta Tan/Rio Teal-Black