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15 . 06 . 19

MAY 2019 – adidas + KANYE WEST announce the YEEZY BOOST 700 V2 Tephra.

The YEEZY BOOST 700 V2 Tephra features an upper composed of beige textile/canvas and premium leather with beige nubuck and suede overlays, with reflective details throughout. The full-length drop in boost midsole provides comfort and stability.

The adidas + KANYE WEST YEEZY BOOST 350V2 Tephra launches at limitEDitions Barcelona on June 15th.


adidas + KANYE WEST YEEZY BOOST 350V2 Black
07 . 06 . 19

June 2019 adidas + KANYE WEST announce the adidas YEEZY BOOST 350V2 Black .

YEEZY BOOST 350 V2 Black features an upper composed of-engineered Primeknit. The post-dyed monofilament side stripe is woven into the upper. Reflective threads are woven into the laces. The midsole utilizes adidas’ innovative BOOST™ technology.

The adidas + KANYE WEST YEEZY BOOST 350V2 Black launches at limitEDitions Barcelona on June 7th.

adidas + KANYE WEST YEEZY BOOSt 350V2 Black

adidas Consortium Lexicon OG
01 . 06 . 19

This season, adidas Consortium is diverging slightly from the usual Consortium template with a number of releases designed entirely in-house. They nevertheless capture the spirit of the Consortium family, and its celebration of visionary creators who simultaneously draw on the past and look to the future. One such release is the adidas Consortium LX CON OG, a resurrection of one of adidas’ defining nineties running shoes.
The new version is all about the strictest respect for the unique ideas, technologies, and craftsmanship that came into play on a shoe that debuted almost 25 years ago. The first thing you notice are the iconic splashes of grape purple that also graced the original iteration – across the tongue, the collar and various over/underlays. The oversized three stripes are an unapologetic celebration of an era when the logo was king, and a pop of green on the undersole further evokes the colors seen across adidas lines such as EQT during the nineties.

The considered blend of leathers and textiles also approximates the performance aspirations of the times, albeit updated with the latest contemporary adidas production standards. Leather overlays sit above mesh underlays, while a tube construction provides added stability on the uppers. The Torsion system, created by ZX designer Jacques Chassaing, is one of the adidas technologies most associated with the period, acting as a TPU arch that bridges the rearfoot and the forefoot for increased stability on varied terrain.
While the bold, functionality-led design transcends any generation gaps to deliver a shoe that more than stands on its own two feet in 2019, it also offers an interesting point of reference for the adidas Originals LX CON Future: a more contemporary model that also takes its cues from the LX CON and is released this season.
adidas Consortium Lexicon OG
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