The YEEZY BOOST 350 changed the game. This September, Kanye West and adidas Originals introduce a bold evolution of this style. The world’s most influential and sought-after shoe debuts with a flash of color, as first seen at the epic YEEZY SEASON 3 presentation at Madison Square Garden during New York fashion week in February 2016.

Redesigned yet true to its roots, the YEEZY BOOST 350 V2 is crafted with beautiful, premium materials that infuse adidas’ technology with Kanye West’s unmistakable aesthetic. The 350 V2 makes an audacious play for colour with an upper composed of Primeknit in three impactful hues of yarn. A streak of solar red bears the mark ‘SPLY-350’. A semi-translucent rubber outsole and TPU side walls create a striking effect while providing superior traction.

The YEEZY BOOST 350 V2 midsole utilizes adidas’ innovative BOOST technology to create a durable, shock-resistant,responsive sole. At the same time, the breakthrough Primeknit material leverages adidas’ most advanced digital knitting techniques to fit like a second skin. Featuring the distinct center stitching on its upper as well as the signature ribbed outsoles,the YEEZY BOOST 350 V2 pays homage to its predecessor.

adidas YEEZY BOOST 350 V2
BB1826
STEEPLE GREY/BELUGA/SOLAR RED

The City of Taranto was built by the Spartans on the coast of Southern Italy. Together, adidas Consortium and Taranto-natives Sneakers76 present a stunning EQT Running Guidance 93 in a colorway inspired by the sea surrounding the city.
Greek myth has it that Taras, son of Poseidon, was shipwrecked off the coast before being rescued by a dolphin, and went on to first found the city.

The aquatic green on the perforated toe represents Taranto’s natural harbour – known to locals as the Small Sea, while the EQTs mid-foot section represents the swing bridge, Ponte Girevole, which crosses the edge of the harbour. The grey is a similar tone to the modern bridge while the golden brown is a nod to the wooden structure which formerly stood in its place. This theme of new and old is continued on the heel where the adidas Equipment logo is stitched in silver on the left shoe and gold on the right. The sea foam green on the rear of the shoe represents the Big Sea – the open ocean which Taranto overlooks.

Sneakers76 are history obsessives. The retailer takes a classic runner from the adidas archive and reworks it to honour its own, south Italian,heritage. This EQT Running Guidance 93 comes packaged in a box styled on a volume of a bound encyclopedia.

Since its relaunch, the EQT Running Guidance has enjoyed a series of makeovers, contemporized with Primeknit and other modern manufacturing techniques. This time it gets upholstered in luxurious soft suede. The sea-theme ensures this sneaker looks fresh as ever.

Adidas EQT Running Guidance 93 x Sneakers76
BA9220
CLEAR GRANITE/LIGHT ONIX/MINERAL GREEN

The Las Vegas’ favourite sneaker shop FEATURE has teamed up with Italian sportswear label Diadora on the iconic N.9000 model. Inspired by ice cream on hot summer days, the classic runner is made in Italy from tumbled and smooth leathers, accompanied by supple suede overlays, and perforated details.

Gold accents adorn the top eyelets, speckled midsole, and custom dual-brand embroidery at the heel. A full ice cream graphic is placed on the insoles alongside intricate over stitches on the toe cap. Additional details include a full-grain leather liner and a fan-favourite gum-bottom.

The x Diadora ‘Pistacchio’ N.9000 comes with an extra set of laces in a sprinkle-inspired jar that further expands on the ice cream concept.

Diadora x Feature N9000 ICE CREAM “Pistacchio”
501.170658
Pistacchio

Feature x Diadora N9000 “Pistacchio” will be available next Saturday, September 24th at limitEDitions.

For as long as man has walked the earth they have been fascinated by the ocean; the fascination of the unknown. Covering more than seventy percent of the planet’s surface, this indefinable force of nature regulates temperature, drives weather patterns and supports life itself for all living organisms. This relatively unexplored, often treacherous terrain provides ample inspiration for the Reebok x END. NPC collaboration.

With uppers created from crinkled lambskin leather in vivid Collegiate Royal, along with tonal blue finishing throughout, the Reebok x END. NPC recreates the deep, dark depths of the ocean floor. Metallic silver accents to the D-Ring lacing and Lace Lock reference this natural force’s lighter elements, glimmers of light on the surface.

Reebok x END. NPC CNL UK ‘Abyss’ launches in limitEDitions store on Saturday 24th September .

adidas Originals presents a brand new release with Mastermind Japan for Fall/Winter 2016, collaborating with the revered Japanese fashion label on two exclusive footwear silhouettes. Each shoe incorporates Mastermind’s distinctive monotone colour palette and Skull & Crossbone motif into its design, creating a true symbiosis of two iconic brands.

The first silhouette, the MMJ_NMD_XR1, sees 2016’s most groundbreaking silhouette, the NMD, reimagining in Mastermind’s uncompromised design language. A pitch black colour palette is applied to the shoe’s knitted upper, structural overlays and EVA midsole plugs, countered by branding details on the insole, tongue and TPU cage atop a classic BOOST tooling and three sets of custom laces.

Accompanying the NMD, the MMJ_TUBULAR_INSTINCT translates the newest Tubular high-cut silhouette into the same monochromatic mode, featuring a blacked-out upper construction with essential Skull & Crossbone branding on the lateral heel. The shoe’s fluid split-layer midsole tooling receives a contrast white treatment on the heel, whilst a full zip closure down the heel transforms the progressive high-top model into a clean,high fashion context. Joint branding on the insole and tongue completes the picture, creating a truly elevated Tubular silhouette.

Established in 2013, SNEAKERBOY was founded on the idea that sneakers and streetwear were becoming the new icons of a luxury goods generation. They symbolize relevance, and arguably transcend the traditional heritage based value proposition of powerhouse luxury brands.

In 2016, luxury has, in turn, become a driving force in sportswear. The world's leading brands have remodeled their brand hierarchy, distribution channels, and merchandise offer, to target a generation of luxury goods and fashion consumers.

It’s this fusion which inspires the SNEAKERBOY x Reebok Classics Instapump Fury “ Majestic Ponies Pack.” Iconic sportswear silhouettes reinterpreted in materials normally reserved for the heritage luxury brands of the world.

Using a mix of unique, premium materials, SNEAKERBOY imprints its signature aesthetic on a pair of Lux Instapump Fury renditions. Fusing sportswear and luxury, the Australian retailer utilizes a mix of extremely soft, short calf hair across the upper contrasted against the matte-finished signature Pump bladder. SNEAKERBOY uses a muted palette of black and shades of white across the pack in order to draw focus to the use of rich materials. Added details brings this pack to life with custom oversized rubberized SNEAKERBOY pull tabs on the heel and toe, dual-branded leather sockliner, supple leather lining, and tinted ice outsoles.

The SFB Field Boot takes inspiration from Bill Bowerman’s service in the 10th Mountain Division during World War II.
The modern take on the field boot comes to life with a durable canvas and leather upper, a memory foam sockliner and a rugged outsole fit for all terrains. The boot is finished in golden beige, as well as black, for the season.

NIKE SFB 6
844577-200
GOLDEN BEIGE/GOLDEN BEIGE-SAIL

NIKE SFB 6
844577-001
BLACK/BLACK-SAIL

PUMA and New York-based imprint Staple join forces once again on a new instalment for Autumn/Winter 2016. The renowned sportswear brand worked with Staple Creative Director Jeff Staple on the latest collection, offering a balance of PUMA’s sport-inspired classics and Staple’s street culture and design inspired aesthetic.

The project finds the two brands working on the PUMA suede and the Blaze of Glory, with each silhouette displaying Staple’s iconic “Pigeon” colour scheme of grey, pink and white.
Both models are finished off with co-branding on the tongue.

Puma Blaze of Glory OG x Staple
361616-01
silver metallic-frost grey-lunar rock-georgia peach

Puma Suede x Staple
361617-03
frost grey-georgia peach

West Coast sneaker powerhouse UNDEFEATED collaborates with adidas for the next chapter of the Consortium Tour in Los Angeles.

UNDEFEATED may have opened stores across the United States and as far afield as Japan, but here the retailer pays homage to its local heritage. It reworks the Busenitz – a skate classic – in a colour reminiscent of the Californian desert.

This Busenitz celebrates the golden era when the surfers came ashore, attached wheels to their boards, hit the walkways and began a skating revolution. Skateboarding may have come a long way over the past half century but skaters still need their footwear to meet exacting demands.

It must be lightweight and perform like a sports shoe with a sole tough enough to withstand a thrashing off the concrete. The Busenitz began life as a soccer shoe but was adopted by the skate community due to its hard wearing durability.

UNDEFEATED ventures beyond the shoreline and into the vast desert, which serves as the inspiration behind this execution. While sand is the dominating colour on its upper, subtle desert camo details are found on the medial 3-Stripes and the Busenitz’s signature extended tongue.As well as suede, this Busenitz is made using hard wearing CORDURA nylon, a military material to match the military aesthetic

With utilitarian footwear and apparel gradually creeping further and further into day-to-day styling, this collaboration is a reminder that UNDEFEATED – champions of ‘functional’ from the beginning – stay committed to all the right principles.

Adidas Busenitz x UNDFTD
B42352
DUNE S11 / DUNE S11 / GOLD MET.

The Busenitz x UNDFTD will be available next Saturday, September 17th at limitEDitions.

West Coast sneaker powerhouse UNDEFEATED collaborates with adidas for the next chapter of the Consortium Tour in Los Angeles.

UNDEFEATED may have opened stores across the United States and as far afield as Japan, but here the retailer pays homage to its local heritage. It reworks the Busenitz – a skate classic – in a colour reminiscent of the Californian desert.

This Busenitz celebrates the golden era when the surfers came ashore, attached wheels to their boards, hit the walkways and began a skating revolution. Skateboarding may have come a long way over the past half century but skaters still need their footwear to meet exacting demands.

It must be lightweight and perform like a sports shoe with a sole tough enough to withstand a thrashing off the concrete. The Busenitz began life as a soccer shoe but was adopted by the skate community due to its hard wearing durability.

UNDEFEATED ventures beyond the shoreline and into the vast desert, which serves as the inspiration behind this execution. While sand is the dominating colour on its upper, subtle desert camo details are found on the medial 3-Stripes and the Busenitz’s signature extended tongue.As well as suede, this Busenitz is made using hard wearing CORDURA nylon, a military material to match the military aesthetic.

With utilitarian footwear and apparel gradually creeping further and further into day-to-day styling, this collaboration is a reminder that UNDEFEATED – champions of ‘functional’ from the beginning – stay committed to all the right principles.

Adidas Busenitz x UNDFTD
B42352
DUNE S11 / DUNE S11 / GOLD MET.

The Busenitz x UNDFTD will be available next Saturday, September 17th at limitEDitions .

Adidas NMD_XR1 Primeknit
S32211
CORE BLACK/CORE BLACK/FTWR WHITE

Adidas NMD_R1
S31507
SOLRED/SOLRED/SOLRED

Adidas NMD_R1
S31508
CBLACK/CBLACK/CBLACK

NikeLab Air Zoom Spiridon
849776-770
Metallic Gold/Metallic Gold-Black

NikeLab Air Zoom Talaria
844695-077
Metallic Gold/Black

NIKE FLYKNIT RACER “BLACKOUT”
Color: Black/Black-Anthracite-White
Style Code: 526628-005

As a retail space, the first Concepts store in Cambridge, Massachusetts was way ahead of its time. Opened in 1996, it combined premium clothing and outerwear with sportswear and sneakers. This may sound like a familiar formula to footwear enthusiasts in 2016, but that is only because retailers like Concepts pushed the envelope and provided a blueprint for other stores to follow.

Consortium seeks to elevate models from the adidas fleet, and in collaborating with Concepts, they present the EQT Support 93/16 in its most luxurious form ever.They take the sneaker’s performance heritage, add a modern sole and give the shoe a makeover using premium materials topped of by subtle ennoblements such as gold accents and silver/reflective highlights.

Initially released in 1993, the original EQT Support provided runners with stability and comfort. Over the subsequent two decades it has evolved from a classic runner into a style staple. The significant shift with the 93/16 model is the inclusion of the boost sole, drafted in from adidas’ current running footwear.boost provides unparalleled comfort and contemporary lightweight cushioning.Although you probably would not want to trash these running, at least you know they would be seriously comfortable if you did.

Available in a black/white combination or sage with light pink stripes, both models comein soft suede with either a perforated toe-box or reflective mesh toe-box detailing.

Concepts have kept things understated, and focused on quality; taking a no-nonsense approach to styling. Together, adidas Consortium and Concepts continue to raise the standard for lifestyle footwear crossovers.

Adidas NMD_R1 Winter Wool Primeknit "Core Black"
BB0679
Core Black / Core Black / Running White

Adidas NMD City sock Winter Wool Primeknit "Core Black"
S32184
Core Black/Core Black-Footwear White

Canadian brand WINGS+HORNS collaborates with adidas Originals for a premium FW16 collection.

An updated iteration of the iconic Gazelle 85 footwear silhouette, in tonal off-white Primeknit and navy blue vintage suede make up half of a footwear offering that also includes the brand’s take on the ZX Flux ADV X model, both feature embossed branding on the heel and a premium aesthetic.

Adidas Gazelle 85 Primeknit x Wings & Horns
BB3750
Off White

Adidas Gazelle 85 Lea x Wings & Horns
BB3749
Black

Adidas ZX Flux X Primeknit x Wings & Horns
BB3752
Off White

Livestock reworks the PureBOOST PK ZG, a modern running silhouette. The black Primeknit upper is emboldened by a rich elastic crimson cross strap across the shoe’s body and contrasting screen printed stripes on the outer toe-box. The PureBOOST PK ZG’s sporting capacity is world renowned; it is a market-leading performance model. This version also features low-key Livestock insignia on the tongue and insole.

New Balance and Canadian brand Reigning Champ team up for a joint collaboration on the “Gym Pack”, highlighting two premium suede iterations of the 530 model.

Inspired by classic leather gym gear, and the “golden days of sport – when benches were made of wood and everything was built to last”, each pair is constructed with monochromatic suede and features perforated paneling on the vamp and collar. The silhouette is finished off with tonal branding and matching laces.

The Reigning Champ x New Balance 530 “Gym Pack” will be available next Saturday, September 3rd at limitEDitions.

New Balance M530 x Reigning Champ
M530RCY

New Balance M530 x Reigning Champ
M530RCB

Nike Lab present this new pack of two Air Footscape Woven NM.An evolution of Nike designer Mike Aveni’s work, the lifestyle sneaker boats a woven technique on the upper,the breathable shoe arrives in black and linen colorways.
Both feature a premium nubuck upper with tonal woven section, synthetic comfortable lining and comes equipped with tonal laces.
Each then features a contrasting white sole unit underneath ,sits atop a Free Motion Footscape platform, making it a comfortable option as we transition into the upcoming season.