Nike's famed Air Max 95 is about as classic as a shoe can get. Being that it is the shoe's 20th birthday, the Swoosh has decided to hit us with the "OG Neon" colorway with OG box .The "What The" version of the Air Max 95 it looks awesome. Taking hits from original colorways, this one works much better than just about any of the released "What The" kicks. All materials are the same, making for a very fluid and smooth sneaker.
The Air Max 95 “Greedy” combines four classic colourways from the shoes back catalogue giving the shoes a striking asymmetrical appearance. Spilt down the middle we have the OG Green, Hot Red, Team Orange and Grape colour palettes across two shoes.

Adidas Consortium collaborate with BDGA of Boston, the result is a ZX FLUX with a notably understated aesthetic. Inspired by the ambience of Stanley Kubrick’s cinematic masterpiece “2001: A Space Odyssey” the shoe couples a warm palette of yellows, reds and oranges with a deep black reminiscent of the all encompassing void of outer space.
Constructed in a densely woven nylon featuring an asymmetrical panel with strands of reflective yarn covering the full toe-box and parts of both sides. Suede leather is used on tongue and heel stabilizer adding more depth to the overall appearance of the shoe. Just as the steel grey of the spaceships and the white interiors present a stark contrast to deep space in the film, the off-white outsole–with a speckled back panel–offers an equally strong contrast on this ZX Flux.

The Nike Air Presto “Unholy Cumulus” is an original colorway of the Nike Air Presto .Originally released in early 2000s. The shoe will feature a mesh upper instead of neoprene that includes a Light Green shade hitting the laces, skylight, black colour palette with oriental poppy red accents on the midsole. Red accents standout covering the Nike Swoosh logos to complete this look.

Japanese brand atmos is back at it again with another collaboration with ASICS this time to celebrate the shop’s 25th anniversary.
Dubbed, atmos x ASICS Gel Lyte III “Birthday Dinner” this celebrated ASICS Gel Lyte III goes with a more plain color scheme than what we are used to seeing on collaborations. The shoe features a premium micro perforated leather upper with Metallic Silver atmos branding on the heel and insole. The Atmos logo has been printed on the heel of each shoe.

Taking a staple piece of footwear from the iconic ACG range, NikeLab have introduced the seasonally appropriate Air Solarsoft Zigzag WVN SP for Summer 2015.

Reappropriating the classic Air Deschutz, Nike have reworked the lightweight fastening system with its synthetic straps given an intricate woven feel.

The swoosh-adorned strapping sits atop a dual-density Solarsoft midsole with an Air unit in the heel while taking cues from the original Aqua Sock for its intricate full-traction outsole pattern

The Nike Free Inneva Woven is transitioning to a mid style with this revamped silhouette.

The transition ends up just about as straightforward as it could possibly be – Nike Sportswear has pretty much taken the standard Free Inneva Woven and given it some extra height, getting rid of most of the leather on the back in the process to make room for more weave. Sticking with the trendy monochromatic look with some reflective taping around . The sneaker is shown off here in three new colorways,White’, ‘Matte Silver’ and ‘Purple Shade’. Accented with an orange Swoosh on each tongue and a sublimated 3M detail woven into the forefoot and toe.

All hail King Kendrick. Known for digging deep with his content and rising the consciousness of his listeners, the TDE MC doesn’t miss a beat on his first kick collaboration. The Kendrick Lamar x Reebok Ventilator represents an aim for unity not just in his hometown of Compton but all around the world, with ‘RED’ and ‘BLUE’ heel tagging coexisting beautifully on a metaphorical neutral upper.

Taking in the classic 90’s silhouette, Italian sportswear brand Diadora present this reworking of the S.8000 model with a nod to one of their nation’s fmaed drinks – espresso.
Dubbed ‘Espresso Ristretto’, this iteration of the nostalgic runner is made at the brand’s Caerano San Marco factory and blends mesh underlays and suede overlays in a variety of grey tones with turquoise accents delivering a strong pop to otherwise neutral uppers.
Constructed to OG specifications, the considered uppers sit atop an EVA midsole featuring tonal branding finished with a turquoise outsole for a fresh hit of colour.

Inspired by the bright pink color of a desert rose and the patterns and culture of the Sahara Desert, ASICS and Overkill present the “Desert Rose” Gel Sight. The sneaker boasts a traditional Moroccan style print, then utilizing a blend of pastel hues. Pig suede and mesh have been used on the upper, with embroidered branding being placed on the tongue as well as additional tagging featured on the sock liner. Each set comes equipped with four pairs of laces.

Celebrating the 25th birthday of the Ventilator, Reebok have collaborated with Taiwan’s Invincible store to create an understated tribute to this classic runner from the early-90s.

Dubbed ‘Wild Jungle’, there’s an obvious contrariness at work with the theme. Rather than spell it out literally using every exotic print in the animal kingdom, this is a tonal effort which favors delicate subtlety over a sledgehammer visual approach.
White-on-white-on-white will go down as the easygoing colorway of 2015, but in the hands of Jimmy Wu at Invincible, there’s a whole lot more detail here than first meets the eye. The upper sports a menagerie of textures, with ultra-white garment leather, off-white suede and natural nubuck mixing it with croc-embossed toe boxes. Custom ‘Zebra’ stripes add a highly reflective flash.

Converse and Missoni are back again, this time issuing a duo of Converse Chuck Taylor All Star and Converse Chuck Taylor Deck Star pairs using textiles from the venerated Italian fashion house.

Inspired by the surfing culture on the coastlines of Southern Europe and Africa. Having a luxurious White knit jacquard upper, with woven mixtures of cotton, rayon and flax throughout for a cozy feel. The interior includes lines with terracotta canvas at the sockliner.

The grand slam is a feat that is chased by many and obtained by only a select few. However Nike Lab is offering up the second leg of the grand slam as it moves out of the traditional calendar order as the second summer major tournament …the best and brightest will look to stake their claim and add their names to the great who’s who that is champions of Wimbledon.
Tennis’ summer of slams is on the move from the clay of Paris to the grass of London. NikeLab and fragment design are celebrating this changeover with a second collection of championship-inspired footwear.
Available in two colorways, the NikeCourt Air Trainer 1 Mid x fragment honors the pristine lawn courts of England with a striking green and white palette.Air Trainer 1 became a legend on the tennis court due both to its cutting-edge innovation and the popularity of those who wore it.

Cambridge-based Concepts is known for collaborating with leading global brands. When reviewing the Karhu archives Concepts recognized the '95 Aria as an iconic model of that era, and worked closely with the Karhu on all aspects of the relaunch. Concepts themed its collaboration after the colors found in Helsinki's urban buildings: the iconic green copper roofs, the mystical glowing granite, and the way the sun reflects on the skyline in the bright blue Finnish sky.

REEBOK CLASSIC PRESENTS THE
SNEAKER POLITICS x VENTILATOR DOUBLE PACK
‘3 LAKES’ AND ‘PINK LAKE’

Celebrating the 25th birthday of the Ventilator,
Reebok have collaborated with Sneaker Politics
to create this double pack of tasteful runners.

Creative motivation can come from a vision in your own backyard, or sometimes it arrives direct from a far-off exotic location. Derek Curry, owner of Sneaker Politics, drew his inspiration for this pair of Ventilators from unlikely geographical sources. “One of my staff takes an outrageous vacation every year. He found this spot in Western Australia, where there's a lake that's totally pink caused by algae. The surrounding grass is a lush emerald green, which gave us all the colours for the first shoe. Then, over in Indonesia, on top of a volcano, there are three lakes side by side. They're almost touching yet each is a totally different colour that makes it look crazy from the aerial photos. One of the lakes is green, one's closer to teal and then there's a deep blue lake as well. So we placed all those amazing colours together on our second Ventilator. It’s a cool story about travelling to some really remote places!

The ‘3 Lakes’ Ventilator is cloaked in a grey suede upper that mixes a trio of perforated nubucks with mint highlights. Sitting pretty on a speckled midsole, the crunchy addition really adds a contemporary twist to the Ventilator’s 25 year old good looks.

The ‘Pink Lake’ Ventilator delivers a little extra pop, with fuchsia midsoles dominating the colour blocking. Pastel pink suede tongues and micro-perf beige leather offer a nice contract in texture, while emerald green nubuck is the perfect foil to this aquatic double pack.

Since 1972 the Nike Cortez has remained a lifestyle staple. For Summer 2015 Nike Lab introduce the Classic Cortez “Big Tooth”. A contemporary take on the iconic running silhouette. Updated with subtle, luxurious detailing with an exaggerated herringbone pattern on the outsole giving the shoes profile an aggressive, shark-like appearance.

To celebrate the 25th anniversary of the Gel Lyte III, Paris based fashion retailer Colette team up with ASICS to produce this silhouette, the Colette x ASICS Gel Lyte III Dotty.
First opening its doors in 1997, Colette quickly became a cult store, known for its chic and stylish products. Their signature shade of blue has been used in a variety of collaboration in the past, and this latest one with ASICS is no different.
The sneakers are covered in the famous Colette blue with hundreds of polka dots appearing from heel to toe. The polka theme also spreads onto the laces and sole unit in both blue and white. The shoes are constructed from leather and also have a leather lining with woven labels.
On the icy outsole you’ll find the Colette logo, reflective 3M windows and ‘Colette’ printed on the heel counter. The shoes come with three sets of laces for you to add your own personal touch.

Continuing to produce collaborative efforts inspired by many of the Tennis season’s top tournaments, Fragment and Nike continue to backhand the Air Trainer 1 Mid with fresh new colorways. For its “Roland Garros” Pack, both makeups for the headlining silhouette don clay court-inspired palettes with shades of white, orange, black and grey coloring the respective offerings.

Camo has been added to the Asics Gel Lyte V profile through a collaboration with atmos. The kicks are rocking a nice blend of colors and materials that stars on a gum sole.
For the upper, the style is laid with black ballistic nylon, woodland camo print suede, black suede, black neoprene and dark grey leather on the stripes. From there, the well sculpted look is given further depth with tan inner lining. Adding pop with a dose of electric green on the branding.

The Nike Free Inneva Woven is at its best when the Swoosh outfits the breezy woven upper with a tonal colorway. This summer, the Swoosh is outfitting the Inneva in a number of pastel shades, as we’ve seen the “Sunset Glow” , “Light Aqua” ...and a new sandy hue is arriving featuring a tan base and Free 5.0 outsole.